Bruno Roche, founder of the Economics of Mutuality and former Chief Economist at Mars Inc., is a pioneering voice in the impact economy and management innovation.
Developed over two decades of research and experimentation, the Economics of Mutuality redefines value creation by challenging shareholder primacy. While shareholder maximization has generated unprecedented wealth, it has also fuelled inequality, environmental degradation, the erosion of the middle class, and the rise of political extremes.
Unlike traditional approaches, which create value first and share it later, this framework integrates mutual benefit into the value-creation process itself, leading to superior outcomes for all stakeholders — including the environment — and a fairer distribution of wealth between labour and capital.
Roche spearheaded this work for more than 15 years at Mars in partnership with Oxford Saïd Business School, co-founded centres at Oxford, CEIBS (Shanghai), and Erasmus University (Rotterdam) and is a Senior Fellow at Wharton’s Impact Initiative.
He is the founder and co-chair of ONE Society, a Swiss public interest foundation that advances this vision globally, in collaboration with a leading global consulting firm and a global network of management schools and public sector institutions.
He authored “Completing Capitalism – Heal Business to Heal the World” (Berrett-Koehler) and co-edited “Putting Purpose into Practice: The Economics of Mutuality” (Oxford University Press). Both books have been translated into Chinese.
He also serves on several global advisory boards with leading companies, foundations, and international institutions.